Friday, 4 April 2025
Marketing isn’t just about getting noticed. It’s about staying top of mind, building trust, and making sure the right people know exactly why you need them.
When budgets are tight it’s tempting to pull back and press pause. The reality? Now is the time to be more strategic, not less.
If you want to keep your business visible without stretching your budget to breaking point, here’s how to make every word (and penny) work harder.
1. Get clear on your messaging
Say it right because confusion costs you customers.
If people don’t instantly understand what you do and why they need you, they’ll move on.
Your website copy, social media and email campaigns should make it ridiculously easy for people to say, ‘Ah, I need this in my life.’
Now’s the time to tighten up on your website copy, social bios, and pitch so you stand out for the right reasons.
Nail your keyword messages so they sound confident, clear, and compelling without the fluff.
2. Work smarter with content you already have
Stop reinventing the wheel. Use what you already have. Good content doesn’t have an expiry date.
That blog post from last year? Chop it into LinkedIn posts, a newsletter, or an Instagram carousel.
That customer review? Turn it into a case study or a social media post.
If you’re sitting on a goldmine of content but don’t know how to use it, squeeze every last drop of value out of it.
3. Public relations isn’t just for big businesses
Think PR is out of reach? Think again. You don’t need a huge PR budget to get noticed.
If you’ve won an award, hit a milestone, or have a unique story, a well-placed press release can do the hard work for you, getting your business featured in front of the right people without the hefty ad spend.
4. Keep showing up, even if it’s just a little
You don’t have to post every day or spend hours on LinkedIn, but disappearing altogether? That’s a surefire way to be forgotten. A little consistency goes a long way.
A quick post, networking, email marketing or a blog that reminds people you exist.
Showing up somewhere is better than ghosting your audience.
5. DIY vs done for you and knowing when to hand it over
Some things are worth doing yourself. Some things will drain your time and energy for very little return.
If writing your own website, press release, or social media posts is making you want to throw your laptop out the window, it may be time to bring in a pro.
Sophie Seddon PR makes words work for you so you can focus on what you do best – running your business.
We’ll ensure your message gets noticed, remembered and drives the results you’re looking for.