Home - Sophie Seddon PR

Your Words Said and Done

Behind every person, brand and business lies a story waiting to be told.

From roots in leafy Cheshire to working in the fast-paced world of journalism and police communications in Yorkshire, I’ve learnt one truth.

Stories are at the heart of everything we do.

PR that prioritises People and Relationships

Public Relations is in my name for a reason

When your inner words don’t match your outer voice

And your message doesn’t reflect what’s in your heart.

Because you’ve got the ideas, the passion, the purpose.

But somehow, your words feel off.

Flat. Fuzzy. Not quite you.

That's where I come in

I’m Sophie Seddon, a communication strategist, copywriter and people-person.

I help founders, leaders, and purpose-led brands find the right words to show up clearly, confidently and with heart.

Whether you’re launching your brand story, growing or shifting direction, I bring clarity, warmth, and a touch of what one client described as ‘like tasting luxury chocolate’ to your message.

Because great PR isn’t about shouting louder.

It’s about speaking clearly and connecting better.

Words can make or break you. They can do the same to brands.

They’re not just a sales tool. They’re a mirror. A bridge. A catalyst for change.

Used well, words don’t just build brands, they build people. They connect us, move us, ground us, and grow us.

I’m here to help thoughtful founders, passionate professionals, and purpose-led brands speak with truth and purpose.

No fluff, no jargon, and no smoke and mirrors. Just impactful communication rooted in empathy, strategy, and real-world experience, not artificial intelligence.

Your words matter more than ever

In a world full of noise, clickbait and automation, people are craving something real.

Not just words that sell, but words that feel true, build trust and move people.

How I help you communicate with confidence

I help people show up and speak up.

With clarity, confidence and connection.

To uncover your voice, clarify your message and communicate with your clients and community in a way that feels true.

With confidence and heart.

How Sophie Seddon PR Can Help

Messaging and Brand Strategy

Get clear on what you stand for, find your voice and say it with impact.

Brand messaging and tone of voice
Strategic storytelling and personal branding
Award entries, PR and press releases
Website and profile copy

Why? Uncover your voice. Communicate your value. Make it memorable.

Training, Speaking and Strategic Support

Helping people and teams communicate with clarity, confidence, and credibility.

Tailored workshops for individuals, teams and organisations
Crisis comms and confident messaging under pressure
Media training and interview prep
Clarity coaching for founders and leaders
Speaking engagements on communications, confidence & brand voice
Workshops to shape and sharpen your message
Comms mentoring
Outsourced comms support when you need it most

Why? Equip yourself or your team with the tools to lead, respond, and connect. To build and strengthen your message and speak with authority, even under pressure.

Ongoing Strategic Support and Outsourced Comms

A trusted partner (someone who understands your world) for more than a one-off project.

Campaign messaging and comms planning
Content strategy
Ongoing PR and storytelling
Outsourced comms support for professionals (legal, architecture, financial, health, marketing directors …), charities and creatives

Why? Reliable, consistent, thoughtful communications support to present with clarity, connection, and confidence.

I Believe the Right Words Can Do More Than Sell

They unlock confidence. Shift perception. Build something that lasts.

Who I work with

I’m here for the thoughtful ones. The brave ones. The kind ones.

Founders, creatives and leaders going through growth and change.

Purpose-led brands that want to communicate with integrity.

People who care about how they show up in the world.

Those ready to step up, but unsure how to say what they mean.

If you’ve ever thought, ‘I know what I mean, I just don’t know how to say it, ’ you’re in the right place.

My work is rooted in

Empathy, clarity, generosity and strategy.

Because kindness and connection are not soft skills. They’re powerful tools for growth.

Why work with Sophie Seddon PR?

Clarity and strategy. I get to the heart of what matters and help you express it.

Copy that connects. Not just polished, but professional and personal.

Confidence building. Through training or coaching, I help you feel ready and real.

Relationships, not transactions.

Clients stay for years, not weeks.

It’s also handy to know I’m a trained journalist, a former police comms officer, a PR strategist and confidant.

I’m as comfortable advising at board level as I am helping you find the right words for a social bio.

Sophie Seddon PR's Brand Manifesto

The right words don’t just build brands, they build people.

When you speak with kindness, lead with values, and grow through generosity, your words become a force for good, not just for gain.

Because when you know what to say, and how to say it, you feel bolder, braver and freer.

I help you find those words.

Not from a script, but from you.

Because the right words help good people do great things.

With courage. Not ego.

Why choose Sophie Seddon PR

Over 20 years experience

Former Journalist – National Council for the Training of Journalists (NCTJ) qualified
Former West Yorkshire Police Communications officer, bringing a rare, fast-paced, strategic approach from my time in blue light comms – distinct from mainstream communications
Eaton Smith Solicitors Business of the Month Award (December 2024)
CIPR registered
A friendly, client-focused approach that puts you, your team, and your business first