Your Words Said and Done

Behind every person, brand and business lies a story waiting to be told.

From roots in leafy Cheshire to working in the fast-paced world of journalism and police communications in Yorkshire, I’ve learnt one truth.

Stories are at the heart of everything we do.

PR that prioritises People and Relationships

Public Relations is in my name for a reason

When your inner words don’t match your outer voice

And your message doesn’t reflect what’s in your heart.

Because you’ve got the ideas, the passion, the purpose.

But somehow, your words feel off.

Flat. Fuzzy. Not quite you.

Katie Walden Illustration showing a hand drawn typewrite with the words Said and Done which is Sophie Seddon PR's strapline.

That's where I come in

I’m Sophie Seddon, a communication strategist, copywriter and people-person. 

I help founders, leaders, and purpose-led brands find the right words to show up clearly, confidently and with heart.

Whether you’re launching your brand story, growing or shifting direction, I bring clarity, warmth, and a touch of what one client described as ‘like tasting luxury chocolate’ to your message.

Because great PR isn’t about shouting louder.

It’s about speaking clearly and connecting better.

Sophie Seddon of Sophie Seddon PR is pictured reading a book at Thicket Priory, York, by Roth Read Photography.

Words can make or break you. They can do the same to brands.

They’re not just a sales tool. They’re a mirror. A bridge. A catalyst for change.

Used well, words don’t just build brands, they build people. They connect us, move us, ground us, and grow us.

I’m here to help thoughtful founders, passionate professionals, and purpose-led brands speak with truth and purpose.

No fluff, no jargon, and no smoke and mirrors. Just impactful communication rooted in empathy, strategy, and real-world experience, not artificial intelligence.

Your words matter more than ever

In a world full of noise, clickbait and automation, people are craving something real.

Not just words that sell, but words that feel true, build trust and move people.

Katie Walden Illustration showing a hand drawn illustration of books piled together on a shelf.

How I help you communicate with confidence

I help people show up and speak up. 

With clarity, confidence and connection.

To uncover your voice, clarify your message and communicate with your clients and community in a way that feels true.

With confidence and heart.

Shorthand notes in action – ex-journalist Sophie Seddon of Sophie Seddon PR taking notes at Thicket Priory, York, by Roth Read Photography.

How Sophie Seddon PR Can Help

Messaging and Brand Strategy

Get clear on what you stand for, find your voice and say it with impact.

 

  • Brand messaging and tone of voice
  • Strategic storytelling and personal branding
  • Award entries, PR and press releases
  • Website and profile copy

 

Why? Uncover your voice. Communicate your value. Make it memorable.

A hand drawing of a mug of coffee, notebook and pencil on a table, illustrated by Katie Walden Illustration.

Training, Speaking and Strategic Support

Helping people and teams communicate with clarity, confidence, and credibility.

 

  • Tailored workshops for individuals, teams and organisations
  • Crisis comms and confident messaging under pressure
  • Media training and interview prep
  • Clarity coaching for founders and leaders
  • Speaking engagements on communications, confidence & brand voice
  • Workshops to shape and sharpen your message
  • Comms mentoring
  • Outsourced comms support when you need it most

 

Why? Equip yourself or your team with the tools to lead, respond, and connect. To build and strengthen your message and speak with authority, even under pressure.

A hand drawn illustration from Katie Walden of Sophie Seddon of Sophie Seddon PR's hand holding the shoots of a plant.

Ongoing Strategic Support and Outsourced Comms

A trusted partner (someone who understands your world) for more than a one-off project.

 

  • Campaign messaging and comms planning
  • Content strategy
  • Ongoing PR and storytelling
  • Outsourced comms support for professionals (legal, architecture, financial, health, marketing directors …), charities and creatives

 

Why? Reliable, consistent, thoughtful communications support to present with clarity, connection, and confidence.

A hand drawing of a mug of coffee, notebook and pencil on a table, illustrated by Katie Walden Illustration.

I Believe the Right Words Can Do More Than Sell

They unlock confidence. Shift perception. Build something that lasts.

Who I work with

I’m here for the thoughtful ones. The brave ones. The kind ones.

Founders, creatives and leaders going through growth and change.

Purpose-led brands that want to communicate with integrity.

People who care about how they show up in the world.

Those ready to step up, but unsure how to say what they mean.

If you’ve ever thought, ‘I know what I mean, I just don’t know how to say it, ’ you’re in the right place.

An illustrative guide from Katie Walden Illustration from the AD:Venture online workshop on introduction to PR for new businesses, delivered by Sophie Seddon PR.
Katie Walden Illustration

My work is rooted in

Empathy, clarity, generosity and strategy.

Because kindness and connection are not soft skills. They’re powerful tools for growth.

Why work with Sophie Seddon PR?

Clarity and strategy. I get to the heart of what matters and help you express it.

Copy that connects. Not just polished, but professional and personal.

Confidence building. Through training or coaching, I help you feel ready and real.

Relationships, not transactions.

Clients stay for years, not weeks.

It’s also handy to know I’m a trained journalist, a former police comms officer, a PR strategist and confidant.

I’m as comfortable advising at board level as I am helping you find the right words for a social bio.

Katie Walden Illustration

A Brand Manifesto

I believe the right words don’t just build brands, they build people.

I believe in speaking with kindness, leading with values, and growing through generosity.

I believe words are a force for good, not just gain.

I believe when you know what to say, you feel stronger, bolder and freer.

I believe in helping you find those words. Not from a script, but from you.

And I believe the right words help good people do great things.

With courage, not ego.

Why choose Sophie Seddon PR

  • Over 20 years experience
  • Former Journalist – National Council for the Training of Journalists (NCTJ) qualified
  • Former West Yorkshire Police Communications officer, bringing a rare, fast-paced, strategic approach from my time in blue light comms – distinct from mainstream communications
  • Eaton Smith Solicitors Business of the Month Award (December 2024)
  • CIPR registered
  • A friendly, client-focused approach that puts you, your team, and your business first
Katie Walden Illustration showing a hand drawn illustration of Sophie Seddon's notebook containing shorthand outlines. It's next to a hand drawn illustration of a mug of coffee and a eucalyptus leaf.

Ready to work with me?

When the message feels right, you feel right.

And when you feel right, you show up differently. With presence and purpose.

That changes everything.

If this feels like your kind of People and Relationships. If you’re ready to show up with clarity and confidence, I’d love to hear from you.

Let’s have a proper conversation.

No chatbots. No bots. No algorithms.

Just real words.

It beats artificial automation any day.

Sophie Seddon PR – Your Words Said and Done

 

Collaboration is where every unforgettable story begins

I work with you to create a narrative that reflects who you are and what makes your business tick.