3 May 2024
As a former journalist and police communications officer, each day presented new challenges and unexpected adventures.
From interviewing actors and politicians who later became Prime Ministers to sharing stories of joy and sorrow, each experience shaped my perspective on the power of words.
Last week marked a unique story milestone – dancing in my dressing gown in a bus shelter in the middle of Honley.
This story was inspired by a local TikTok sensation known as ‘Crazy Auntie Ann’. Her dressing gown dances uplift and remind us of the importance of positive mental health and wellbeing.
With over 670,000 followers and 13 million likes worldwide, her message is simple and profound: “It’s all about staying true to myself and spreading positivity.”
Who wouldn’t want to amplify such a resonant message?
Strategic communications, PR and copywriting challenge us to ask: Who is the audience? Where are they? And why is the message relevant to them?
In a rapidly changing media landscape, publishers like National World are shifting away from the “industrialised approach to churning releases” (read more on Hold the Front Page).
By tailoring press releases specifically for regional media outlets, I ensured that Ann’s inspiring story reached countless individuals through platforms like Halifax Courier, Yorkshire Live/Huddersfield Examiner and Huddersfield Hub.
This week’s endeavours included writing a press release for a significant commercial partnership. Additionally, I’ve also been writing new business listings for the Honley Business Association, expanding my professional network while strengthening ties in my local community.
Beyond professional pursuits, I am moved by the overwhelming support of Honley businesses towards my daughter’s fundraising efforts for a dream expedition to Borneo.
Her determination to balance equestrian duties and cleaning jobs alongside her GCSE studies, coupled with the generosity of individuals like Burger Burger, Topiary and Social Progress, reflects the spirit of community and collaboration that defines our work.
I also had the privilege of joining Project Youth Cancer as they marked the launch of Project Dragon at Magic Rock Tap.
Their stories are profoundly moving and serve as a reminder of the importance of supporting initiatives that positively impact people’s lives.
As we mark National Wordsmith Day, take a moment to reflect on what brings you joy.
Whether it’s the joy of helping others, facilitating clients by sharing their stories in the press or witnessing the determination and joy of loved ones in their endeavours.
Winning words can take on various forms. It could be winning over clients, securing a new contract, a battle against ill health, a competition, or gaining some extra quality time with family and loved ones.
Words possess a multifaceted role in both business and life. By sharing success stories and championing meaningful initiatives, we have the power to inspire, comfort, and catalyse growth and achievement.
Effective business communication hinges on clarity, authenticity, and relevance.
If you have a story to tell I would love to share it for you.