No faff, just thoughtful, human-centered comms that work

1. Chat and Check-in: We start with a relaxed natter. No hard sell. Just a chance to talk through what you need, what’s on your mind, and where I may be able to help. Whether you’re clear on the brief or still figuring it out, I’ll meet you where you’re at.
2. Plan in Place: Once I understand your goals, I’ll pop together a clear, easy-to-digest proposal. You’ll know exactly what’s included, what it’ll cost, and when to expect it. Nothing scary, confusing or overcomplicated. Promise.
3. Dig and Discover: This is where the storytelling starts. I’ll research your audience, tone of voice, and brand quirks, plus any useful background you can share. This is about what makes you you and discovering/understanding your why, so your message lands with the right people in the right way.
4. Write and Refine: I’ll write your copy, whether that’s a press release, blog, About page or something more strategic. It’s collaborative. You’ll get a draft, we’ll finesse it, and you’ll feel proud of what we create. Simple.
5. Polish and Press: Signed, sealed and delivered. I’ll make sure your copy’s polished and press-ready. And if you need help launching it into the world, I’ve got you. From media send outs to socials, I can help your message get the attention it deserves.

Bonus Step: Stay Connected

Most of my clients become long-term collaborators, or at least pals I share a coffee and laugh with now and then.

I believe in people first comms, built on trust, empathy and knowing when to press send and when to just listen.

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Clear, professional copy boosts credibility, drives conversions, and strengthens your brand. Plus, it helps your website rank higher in search engines.

The best strategy starts with a strong, authentic brand story. Know what makes you unique and share it confidently.

Identify your audience, tailor your messaging, and make sure you engage with key media outlets.

Social media can amplify your public relations efforts by helping you engage directly with your audience.

Look out for thought leadership opportunities, including guest blogging or speaking engagements, which can establish your startup as an authority in the field.

Consistency and authenticity are key to building long-term trust and visibility.

Sessions are designed to equip you with the skills to manage your public relations and content creation effectively.

Full day, half day, and 1 to 1 training sessions, available either in person or online.

Training is tailored to your specific needs, providing practical advice and strategies that you can implement immediately.

A sharp headline. A clear hook. A newsworthy story.

Focus on ‘who, what, when, where, why, and how’ in the first few lines. Keep it concise and tailor it to the media you’re targeting.

Include relevant quotes, data, and a call to action, and end with a boilerplate about your company.

Tailoring your press release to specific media outlets or journalists increases your chances of coverage.

Yes, Sophie Seddon PR specialises in writing compelling copy for social media bios, LinkedIn profiles, and LinkedIn company pages.

Whether you’re looking to showcase your personal brand or promote your business, I write copy that reflects your unique voice and engages your audience.