Compelling Content
Straplines
Brief, easily recognisable and incredibly memorable.
They re-enforce your brand’s voice and values.
Websites
A compelling narrative fosters stronger relationships, improves perceptions, increases visibility and establishes trust.
I take the complexity out of your narrative so that your reader finds your words easier to read.
Well-crafted and compelling storytelling evokes an emotional response that will resonate with your audience, and help to increase sales, bringing a return on your investment.
Blogs
To keep up with industry trends, engage your audience, bring traffic to your website and strengthen your brand’s visibility and values.
Blogs should always include keyword research to help optimise your online channels.
'About' / Profiles
To demonstrate your expertise and convey your value.
A strong ‘About’ section will differentiate you from your competitors.
By resonating with your customers' needs and highlighting your unique selling points it will effectively position your products or services for increased follower growth, engagement and sales.
Editing and Proof Reading
For professional precision and attention to detail.
Expert editing and proof reading to eliminate any errors, maintain consistency, improve clarity and enhance your content.
Keyword Research
Will improve search engine optimisation (SEO) and brand visibility, meaning you rank higher on webpages, blog posts and online search engines.
Public Relations Builds Great Relations and Reputations
Reputations are earned not purchased. They are built on honesty and trust.
A compelling narrative and great public relations will make a positive impact on the growth of your business, improve your conversion rate and increase sales.
I understand it’s not always easy to put yourself in front of the camera so it’s my job to ensure you are comfortable.
I engage your customers with captivating headlines, compelling storytelling and thought-provoking content.
Consistency strengthens your brand’s authenticity and enhances brand perception meaning your customers recognise and connect with you more easily.
Clear and concise communication will convey your message more effectively.
I give your brand a voice by adding character to the narrative, mixing in the emotion and drawing your customers in.
Your Customer Journey With Me
I will use our discovery meeting to find out what it is you are trying to achieve. That includes what success looks like to you, advice on the best way forwards and to agree on our next steps.
I ask you the right questions to provide the right perspective. It’s my job to understand your services and your customers' needs. That includes your unique selling points and the right tone of voice for your copy so that you stand out from the online crowd.
I will use our discussions and my research to establish your customers’ struggles and how your services can help. Having a clear understanding of your customers’ needs and some key messages will help to increase engagement in your brand.
It means driving traffic to your website, taking your brand to a wider audience, increasing sales and return on your investment.
My services include keyword research for search engine optimisation (SEO), understanding your services and/or products, your customers’ needs and their motivations to buy.
You are always given the copy to read and the opportunity to make any amendments.
