Behind the Scenes
PR Without ‘The Ick’
A sea organ in Zadar makes its music without being forced. Good PR does not mean being constantly on.
4 min read
Insights
Thinking from the work, not from a content calendar
Good insight doesn’t come from having something to say every week. It comes from paying close attention to what clients are grappling with, what’s shifting in media and public trust, and the questions that keep surfacing. No noise. No clickbait. Just useful thinking from someone who’s been in the room.
Behind the Scenes
The night my client committed ‘murder’
An improvised murder mystery in Leeds, where the client turned out to be the murderer. Improvisation is listening, not comedy.
2 min read
Business Support
Words Cast Spells
At a funding roadshow, the line that landed had nothing to do with finance. Investors back a business they can understand first.
2 min read
Behind the Scenes
There’s no such thing as work-life balance. There’s just life.
A wet afternoon in a muddy field with a pony and a sixteen year old. Where the instinct for a story was actually learnt.
2 min read
Copywriting
Why “more content” is rarely the answer
When messaging stops landing, the instinct is to produce more. Usually, the problem isn’t volume – it’s clarity.
2 min read
Public Relations
Helping Businesses Find Their Story
Two hours on campaigns, press releases, brand consistency and crisis communication. Public relations is people, relationships and trust.
2 min read
Most risk comes from busy days and quick decisions, not from technology. Prevention starts with awareness rather than software.
2 min read
Behind the Scenes
The Quiet Barrier to Visibility
A podcast conversation on imposter syndrome and holding back. Leaders question their own credibility long after they are ready.
2 min read
Storytelling
‘Storyteller’ … The Hottest Job You’ve Always Had
Storyteller is suddenly a corporate job title paying serious money. For anyone in PR or journalism, it is the job all along.
3 min read
Complexity is not the problem, communication is. Clarity is not simplifying the work, it is carrying the meaning out of the room.
2 min read
Public Relations
A Nice One to Open in the Paper Today
Ruddi's Rockstars on page six of the Yorkshire Post. Fifteen years of work, and a simple way for businesses to join in.
1 min read
Most businesses are not short of ideas, only of time. The content already exists in the questions you answer every day.
3 min read
Behind the Scenes
Ruddi’s Rockstars
No singing required. A supporters' club funding respite holidays for families facing childhood cancer.
3 min read
