Behind the Scenes
PR Without ‘The Ick’
A sea organ in Zadar makes its music without being forced. Good PR does not mean being constantly on.
4 min read
Insights
Thinking from the work, not from a content calendar
Good insight doesn’t come from having something to say every week. It comes from paying close attention to what clients are grappling with, what’s shifting in media and public trust, and the questions that keep surfacing. No noise. No clickbait. Just useful thinking from someone who’s been in the room.
Behind the Scenes
The night my client committed ‘murder’
An improvised murder mystery in Leeds, where the client turned out to be the murderer. Improvisation is listening, not comedy.
2 min read
Behind the Scenes
There’s no such thing as work-life balance. There’s just life.
A wet afternoon in a muddy field with a pony and a sixteen year old. Where the instinct for a story was actually learnt.
2 min read
Behind the Scenes
The Quiet Barrier to Visibility
A podcast conversation on imposter syndrome and holding back. Leaders question their own credibility long after they are ready.
2 min read
Behind the Scenes
Ruddi’s Rockstars
No singing required. A supporters' club funding respite holidays for families facing childhood cancer.
3 min read
Behind the Scenes
Quietness in Reflection
A compassionate leadership certification, and a quiet spell that was anything but idle. Learn to live in the house before dressing it.
1 min read
Behind the Scenes
If You Don’t Ask, You Don’t Get
A signed book ruined by a leaking bottle, and a friend who quietly asked the author. Sometimes you really do get what you ask for.
2 min read
Behind the Scenes
When Words Give You Goosebumps
A week of demos and panels about artificial intelligence, and a reminder that tools work with people rather than instead of them.
3 min read
Behind the Scenes
Lessons of the Hare and the Tortoise
Peer networking, mentoring, and a communications strategy that finally clicked at the desk. Slow and steady still grows a business.
2 min read
Behind the Scenes
Peace in the Pause
Wide skies on the Norfolk Broads and no notifications. Social media works, but not when it is treated as a stage.
2 min read
Behind the Scenes
The old typewriter, the architect’s building and the value of doing things properly
An old typewriter in a Leeds coworking space, inside a warehouse built in 1878. A reminder of structure, craft and doing things properly.
2 min read
Behind the Scenes
Why I keep rewriting my own website … and what it’s taught me
Writing for other people comes easily. Writing your own words is the hardest brief there is, and it changes as you do.
3 min read
Behind the Scenes
The Stand with Wobble and Words Where Conversations Stacked Up
Every Jenga brick carried a conversation starter, and the tower stood until packing up. Thanks to everyone who pulled one out.
1 min read
