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Sophie Seddon PR

Insights

Thinking from the work, not from a content calendar

Good insight doesn’t come from having something to say every week. It comes from paying close attention to what clients are grappling with, what’s shifting in media and public trust, and the questions that keep surfacing. No noise. No clickbait. Just useful thinking from someone who’s been in the room.

Sophie Seddon PR tabletop Jenga game set up in a sunny garden, promoting SAM Networking Business Expo 2025 with Expo promo overlay text banner.

A first expo stand, a roller banner, and a tabletop Jenga for the nerves. Eighty five local businesses, and a boiler stripped down live.

1 min read

Sophie Seddon of Sophie Seddon PR sat outside, beneath of tree writing in her notebook about values led business decisions.

What happens when integrity and clarity lead the decisions instead of key performance indicators. Not the easiest path, but often the right one.

2 min read

Connecting the dots... From the wonders of the universe at Jodrell Bank to the historic charm of Thicket Priory, York. Sophie Seddon of Sophie Seddon PR, captured by Roth Read Photography, with a Jodrell Bank umbrella—because great stories (and great PR) are all about seeing the bigger picture.

Behind the Scenes

Connecting the Dots

Constellations on the wallpaper at a photo shoot, and a useful analogy. Connections are everywhere, but none of them happen by accident.

3 min read

A hand drawn illustration from Katie Walden of Sophie Seddon of Sophie Seddon PR's hand holding the shoots of a plant.

A brand refresh built from a typewriter, a ring and shorthand notes. Every element points back to where the story started.

2 min read

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  • Eaton Smith Business of the Month Award
  • Chartered Institute of Public Relations member
  • Huddersfield Health Innovation Incubator
  • AD:V workshop facilitator
  • NCTJ-qualified journalist
  • Ruddi's Retreat
  • The Media Centre